Why Your Website Doesn’t Look Good on Mobile (and How to Fix It)

Colin Jeffers
Nov 4, 2024
2 min read

Updated: Aug 7

ver pulled up your site on your phone and thought, “Why does this look so bad?” You’re not alone. Many sites look great on desktop but completely fall apart on mobile—and that can quietly cost you customers.

Why “Responsive” Matters

A responsive site automatically adapts to any screen—desktop, tablet, or phone—so visitors always get a clean, easy-to-use experience.

When a site isn’t responsive, you get:

Text that’s too small to read
Buttons that are hard to tap
Images that shift or misalign

These small frustrations add up fast, and most people leave before they even explore what you offer.

Mobile Is Where Your Customers Are

More than 60% of all web traffic now comes from mobile devices. Google’s research shows 53% of visitors leave if a site takes more than 3 seconds to load, and they’re far less likely to return after a bad mobile experience.

What a Good Platform Gives You

Modern website builders—Wix included—make it easier to avoid these pitfalls with:

✅ Mobile-optimized templates from the start

✅ Editors that let you customize mobile and desktop views separately

✅ Fast, reliable hosting to help pages load quickly everywhere

A Costly Example

Imagine running an online shop. On desktop, it’s perfect—clear layout, beautiful images. But on mobile, the “Buy Now” button is tiny, images take too long to load, and customers have to pinch and zoom just to read product descriptions. Many won’t bother—they’ll leave and buy from a competitor instead.

My Approach

I design mobile-first, starting with the smallest screen and scaling up. That ensures:

Critical content is front and center
Pages load quickly
Navigation is clean and simple on any device

Why It Matters for SEO

Google uses mobile-first indexing, meaning it looks at your mobile site first when ranking you in search results. If your mobile version is weak, you could be buried in the listings—no matter how good your desktop version is.

Bottom Line

If your site looks great on a computer but struggles on a phone, you’re losing visitors and sales. It’s time to make your site responsive so it works everywhere your audience is.